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Website and SEO · No Google Android MiCoach app ??
No Google Android MiCoach app ??
27.08.2010. 15:53
Here at WW we sometimes get 5 seconds to watch the TV when we're not delving about and generally creating goodness. We noticed an application that looked very good for the health concious out there - Adidas' MiCoach app. Reportedly on advert the application is free and goes far beyond the run (no pun intended) of the mill applications that use a simple GPS hook up to show where you have run from and to. This application actually monitors your training and acts as a real time personal trainer / coach!
Fantastic we thought! Always on the look out for some new technology and especially pro health tech a quick search on google of 'adidas micoach' soon revealed that the application was for IPhone and Blackberry users only. This is a real kick in the goolies, as any self respecting techie shuns the huge corporate goliath that is Apple for the (ok, ok just as horribly corporate) Google.. At least they try and pretend to be on the consumers side!
The obvious first reaction that they feel that all Android users are geeks who lock themselves away in a darkened room to write code soon gave way to the stark reality... The reason Adidas (and a lot of other application developers) don't embrace Android as quickly as Iphone or BB apps is because of the variety of handsets there are out there, all with varying functionality and abilities. In effect there is a choice for developers - develop for one platform which is a guaranteed environment, or *attempt* to cover all handset bases with Android and create an app that is tried and tested on all models.
Looking at the Android app store it's easy to view lots of comments and laugh at the 'amateur' developers where 'breakout free edition crashes my nexus one' but looking into it we actually quite sympathise with them...
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